In an effort to appeal to the over 100,00 African Americans in Atlanta that did not vote in the most recent general election, innovative mobile pop-up activations have been installed all around Dekalb and Fulton counties to generate energy and awareness around early voting and in-person voting for the Jan. 5 run-off election in support of the Rev. Raphael Warnock and Jon Ossoff for the U.S. Senate.
The lively pop-up activations have been centered around a branded “I Will Vote” truck and will include deejay battles featuring DJ Babey Drew and DJ Jus AKA Mr. Level 10 in addition to activities led by talented visual artists, performances, and surprise programming each day. Popular food trucks, including Blaxican, Island Chef, Just Loaf’n Wings, and Queen Churros, will be onsite selling food items for what they would have cost in 1965 celebrating the Voting Rights Act of 1965 which gave African Americans the right to vote.
“Our agency has produced many voter registration and GOTV campaigns for clients such as Sirius XM’s Urban View and BET (Viacom) targeting Gen Zer’s and people with felony records who aren’t aware that they may be eligble to vote. We love these activations because they are in alignment with our personal convictions,” explained Wendy Washington, founder of the TID Agency and its marketing director. “We’ve learned that reluctant voters don’t want to be lectured to or guilted into voting so we try to position it as a rite of passage and reflexive action — like April 15 is tax day. You do it without thinking about it. That is what our role is in this process: to normalize it and make it a fun obligation. We are honored to work on projects like this.”
The activations, produced by the TID Agency and supported by Battleground Georgia, are being installed at more than 14 apartment complex parking lots from Dec. 23 through Jan. 5, corresponding with early in-person voting, voting by absentee ballot and voting on Election Day. The outdoor, festival-like environment will comply with COVID-19 regulations and social distancing and mask-wearing will be strictly enforced.