Yardstick Management, an Atlanta-based management consulting firm, announced that former five-time NBA All-star Chris Webber is joining the black-owned company as the lead of strategic business relations and an image consultant.

“My aim is to make Yardstick Management a multibillion-dollar firm and a revolutionary brand that companies will actively seek out for hire,” Webber said. “We are excited that we have the opportunity to make global change for those who look like me to receive a seat at the table, and I am eager to do my part in making that happen.”

Established in 2012, Yardstick Management is a global management consulting firm that provides comprehensive solutions to mission-driven organizations from conception to realization.

It has serviced over 65 companies, government agencies, municipalities, and higher education institutions in the U.S., Europe, Africa, Asia, and the Middle East.

Aas the lead of strategic business relationships and as an image consultant, Webber will aid Yardstick in expanding an already growing rolodex of clients that includes Netflix, Playboy, Facebook, Amazon, LinkedIn, Klaviyo, and many more.

After a 15-year career in the NBA, playing for the Sacramento Kings, the Washington Wizards, the Philadelphia 76ers, and the Golden State Warriors, Webber established his own multimedia production company with Directors Guild of America and Emmy Award-winner, Peter Gilbert.

Additionally, as made it a pivotal point in his career to give back to underprivileged youth and their families through his various foundations and to provide mentorship and encouragement to residents of his hometown, Detroit, as well as to other cities across the United States.

“Chris has proven his talents on and off the court, in business and philanthropy,” said Ebbie Parsons founder and managing partner of Yardstick Management.

“With his extensive background in public relations management, he will be an excellent addition to the Yardstick family, and an essential piece of our growth strategy. I am overjoyed to get the opportunity to work with him and deconstruct the systems of corporate America that hold people of color back.”

(Photo: Courtesy of Yardstick Management)

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