For four years, Atlanta residents Bem Joiner, Ian Ford, and Tory Edwards have turned a grassroots movement that celebrates Atlanta’s influence on America into everything from community activations, global marketing, shirts, hoodie, all with a social impact.
In fact, for many, whether you “grew” here or “flew” here — it’s highly possible that you may have stumbled upon the homegrown adage, “Atlanta Influences Everything.”
For the trio, “Atlanta Influences Everything” is not simply a catchy slogan. Instead, Atlanta Influences Everything (AIE) has emerged as a creative consultancy focused on combining civic, corporate, and cultural understanding to harness the influence of Atlanta culture to do good and connect communities.
What began as a bold declaration of prominence has transformed into so much more and has even seen its reach extends into the latest general election for US President. More than 1.2 million voters in Metro Atlanta contributed to flipping the state of Georgia into a blue state for the first time in 30 years.
The impact of Georgia becoming a Democratic state played a major role in President-elect Joe Biden and his running mate Sen. Kamala Harris had secured a 306-232 win over incumbent Donald Trump.
As a result, Biden has become the first presidential candidate to receive more than 80 million votes while Harris has become the first African American and the first woman to be elected vice president.
Of course, AIE commemorated the historic moment with a celebratory blue hoodie that reads, “ATLANTA Turned a Red State Blue.” Joiner said he has no doubt that the impact of Atlanta’s influence made the difference in defining this historic moment in American politics.
“It’s a moment we have been waiting for, to show the influence of Atlanta in a major political race,” Joiner said. “This shows that Atlanta is now and will forever be a powerhouse in the national political arena—once again the birthplace of Civil Rights proves it is a city on hallowed ground.”
Edwards echoed Joiner, adding that the organization hopes that distribution of the hoodies encourages voters to return to the polls from Dec. 14 through Jan. 5 for a run-off election that could have lasting repercussions on control of the Senate.
“We will never forget the famous line by Andre 3000 in ’95 at The Source Music Awards, ‘The South has something to say,’” Edwards said. “Now 25 years later, no one can deny the global impact of this historic Southern city and its international influence through music, art, culture, and, now, politics.”
In addition to the commemorative hoodie, Atlanta Influences Everything is currently eight months into their “Atlanta Free Food Program-Neighborhood Tour,” a response to widespread food shortages as a result of the pandemic.
Additionally, the organization has opened a holiday pop-up shop in the historic neighborhood of Castleberry Hills (249 Peters Street, Atlanta), open Tuesdays-Saturdays from noon to 8 p.m.
For more Atlanta influence Everything products and holiday gift ideas, visit its website, www.aie.life.