As an entertainment entrepreneur and connoisseur of the genre, the effervescent Christal Jordan is inextricably intertwined within the thriving Black Hollywood scene in Atlanta and the Southeast.
Jordan, the astute owner of Enchanted Branding & Public Relations, a boutique entertainment agency, can quickly discern emerging trends before they are noticeable to others. She also recognized the evolving brand identity of the Capital of the New South — better known as the city of Atlanta — and she penned a piece on its metamorphosis for a national publication titled, “Atlanta Boosts Its International Status and Brand.”
The article attracted the attention of Larry Wu, founder of UC Asset, an international real estate investment company committed to becoming an integral part of the city’s new development.
The firm secured properties in North and West Atlanta for the company’s portfolio, resulting in growth from $2 MM of AUM to almost $10 MM of AUM in only three years, and its net equity has grown from $1.16 per share to about $1.49 per share.
Wu reached out to Jordan and asked her opinion on the city’s upcoming growth strategy. Several conversations lead to Jordan becoming the company’s Investor Relations Director.
“Coming on board with a real estate investment firm a year before the company goes public has been hectic but I’m so excited,” Jordan said. “I’ve been able to see the importance of real estate investment in my own life. So many Americans slaving at a nine to five or even a nine to nine and they put their money in their bank or in their safe thinking they are being responsible.
“I wish more people understood how investing wisely can change their economic status,” she added. “I come from a background of helping celebrities fix their image and position them for more opportunities, but today I get to help the average American position themselves for a better financial future and that feeling is amazing,” Jordan said.
Wu said Jordan’s experience and expertise navigating the complex celebrity terrain and people with means for many years is proving to be an invaluable asset.
“(Jordan) has been working with many high net worth clients, particularly in the entertainment industry, so she is very familiar with the challenges those people face in asset and wealth management,” Wu tells the Atlanta Voice. “We always say that it’s key to success that you can ask the right question. (Jordan) joined us with the right questions. It will be up to us to work out the right solutions.”
“But our business has a dual goal mission: we make money for our high net worth investors,” he continued. “Meanwhile, we want to make positive changes to local communities and provide for our customers with better and affordable houses. As a female enabler who devoted much time to serve the community, (Jordan) is a great fit to this job.”
As metro Atlanta was transitioning into a marquee international city, Jordan said she also realized that she needed to evolve herself as well. And her current position at UC Asset will soon afford her the opportunity to live the lifestyle of the entertainment clientele she served faithfully for more than a decade.
“Ironically the article I wrote about the brand of Atlanta was one of my favorites because it’s been so exciting to see how Atlanta has transitioned into this metropolitan powerhouse,” Jordan said. “We’ve become the new Hollywood, the new corporate capital and so much more, while still maintaining the rich history of the city.
She added, “Atlanta is the birthplace of civil rights, it’s one of the few cities where minorities and women are consistently in positions of power. UC Asset is one of the few firms that support the city’s history and culture and is striving to create opportunities that celebrate that foundation.”