The BET Network is collaborating with the National Urban League along with other civil rights organizations to create a #ReclaimYourVote campaign in support of the upcoming election. This effort will serve as a gateway for the first-ever National Black Voter Day, scheduled for Sept. 18. 

With less than 100 days leading up to Election Day, the National Black Voter Day will be observed to encourage Black voters across the nation to collectively take action in civic duties. 

“We have witnessed attempts to exclude Black Americans from the voting process through the purging of registration rolls, restrictive voter ID laws and other forms of voter suppression – a legacy of Jim Crow,” added Jeanine Liburd, chief social impact and communications officer for BET Networks. “We are thrilled to be partnering with the National Urban League and an incredible group of impact partners to declare Sept. 18 National Black Voter Day to energize our audience to reclaim their vote during this upcoming election and beyond.”

One of the intentions for the #ReclaimYourVote launch, established earlier in 2020, was to target discrepancies within the electoral process while combating disconcerting civic processes amongst Black voters.

The #ReclaimYourVote campaign will simply serve as leverage for Black citizens, their concerns, and other pertinent information heading into November, Liburd said. The campaign will create safeguards against any voter opposition from checking your voter registration and collecting information needed to make an educated decision prior to placing your ballot.

“The pandemic and racial justice protests have shone a bright light on the stark racial disparities that exist in health care, the economy and our criminal justice system,” said National Urban League President Marc H. Morial. “If we are to repair these gaps, we must commit ourselves to make sure every Black American has the tools they need to register and cast an informed vote, whether by mail or in-person, early or on Election Day.”

Additional organizations supporting the #ReclaimYourVote campaign include the NAACP, NAACP Legal Defense Fund, the National Action Network, the Lawyers’ Committee for Civil Rights, the National Action Network, and more. 

“With (less than) 100 days until Election Day, it is critical for BET to utilize all of our resources and partnerships to drive Black civic engagement across the country, and the National Black Voter Day is a key part of this effort,” said Scott Mills, the president of BET Networks. “We will use the momentum of the fight against systemic racism to galvanize those marching in protest to march to the polls in November.”

An early voter, who wore gloves to cast their ballot, shows off their sticker during Georgia’s primary election at the Gwinnett County Voter Registration and Elections Office in Lawrenceville, Ga., Monday, May 18, 2020. Early voting began Monday and will last three-weeks. Georgia’s Election Day is Tuesday, June 9. (Alyssa Pointer/Atlanta Journal-Constitution via AP)

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