On the last Friday of Women’s History Month, Marc Nolan unveiled multiple new designs line at Ponce City Market in Atlanta, Ga.
Marc Nolan, known for its luxury men’s shoes, ventured into the women’s footwear market after establishing its flagship store in Atlanta in December 2023. Initially launching exclusively with men’s shoes, the brand took its time to develop and refine its women’s line. “The first few designs were still in beta stage over the winter, not fully ready to be produced at mass scale. Over the course of months our design team tested numerous styles and was able to narrow down our first releases for a Spring 24’ launch, said Kinard Jones, Co-manager of the Marc Nolan Atlanta store. This process led to the selection of a dozen new designs for the Spring 2024 launch.
The decision to introduce a women’s line was met with enthusiasm from both the Marc Nolan team and the Atlanta community. Channell Blake, Co- Manager and Community Manager, expressed her excitement about the expansion, “So happy to be introducing women’s line, especially during women’s month,” said Blake, who started the position alongside the store’s opening in 2023.
She noted the positive reception from women who were already familiar with the brand through purchasing shoes for the men in their lives. The introduction of women’s shoes was seen as a natural progression and a way to cater to the brand’s existing female customer base, “Women were already aware of our shoe brand because of their husbands, boyfriend, and fathers. It’s a great transition that we have the women’s shoes, we’re going to introduce it to them and we just have some fun for the ladies, “ said Blake.
The launch party of the line held in the store on Ponce, brought together women from multiple backgrounds. This included Yenketa Erica, a brand marketer visiting the store for the first time. “It’s awesome seeing all the positive feminine energy in the room,” Erica told.
The store revealing multiple new designs ranging from loafers to stylized oxfords, “My initial reaction was that the shoes are a classic style with a twist; Either a bold color or stand out pattern,” said Tia Charmaine who attended the stores opening.
“At this time Marc Nolan is focused on crafting more footwear for both men and women, continued Kinrad Jones, “You never know what the future holds. The current vision is to create bold statements within the shoe community, with releases per quarter for each season,” continued Kinard Jones.