About In the Black
In the Black is a digital hub built to spotlight, support, and connect local businesses throughout metropolitan Atlanta. As a go-to source for news, insights, and opportunities, it creates a powerful space where entrepreneurs and business leaders can network, share ideas, and grow together.
This project was launched through The Atlanta Voice’s participation in the Google News Initiative Innovation Cohort, where collaboration with industry experts helped refine and bring this vision to life. Through the program’s guidance and support, we gained deeper insight into our audience’s needs and developed a strategic platform designed to create meaningful, long-term value.
In the Black is more than a website; it’s a dynamic digital ecosystem built to support the success of local businesses across metropolitan Atlanta. It centralizes essential information, encourages collaboration, and elevates the visibility of businesses throughout our region. From funding opportunities and business tools to timely news and expert insights, the platform is designed to help entrepreneurs start, scale, and sustain their growth.
This initiative is rooted in innovation, driven by purpose, and guided by a shared commitment to strengthening Atlanta’s local business community and economic vitality.