“This is the future of fitness,” said The Union Fit Hub founder Ty McMath as he reflected on the expansion from his original BeltLine-based wellness gym to a growing network of “micro gyms” and concierge-style services designed to bring health and movement directly to residents where they live and work.
The expansion comes two years after McMath opened the Union’s flagship 10,000-square-foot location inside the historic Telephone Factory Lofts. What began as a hybrid fitness space, complete with a full gym, photography studio, podcast studio, juice bar, and IV room, has now evolved into a multi-location wellness ecosystem.
McMath said the broader vision has always been bigger than a single gym.
“We always thought we would do more than just the gym,” he told The Atlanta Voice. “We wanted to build other verticals and this concierge wellness program, from media pop-ups to partnerships, and create micro gyms in different pockets of the city.”
A New Flagship Partnership in West Midtown
The newest expansion sits inside Stella at Star Metals, a mixed-use West Midtown development where Union Fit Hub now operates its on-site fitness center and wellness services.
The opportunity formed through several connections: Atlanta Mayor Andre Dickens, a Union Fit Hub member, invited McMath to the project’s ribbon cutting; McMath later met the Bell family, the development’s owners; and property manager Marla Moore previously worked at a community served by The Union.
“These were three touch points that all mentioned Stella,” McMath said. “We were hungry in this area. We knew West Midtown was growing like crazy.”
A Concierge Model Built for Accessibility
At Stella, The Union Fit Hub provides more than 350 residents with personal training, Pilates, group classes, IV therapy, recovery services like cold plunges and sauna sessions, and daily community engagement.
This model, McMath said, is meant to eliminate the obstacles that often keep Atlantans from prioritizing their wellness.
“Wellness is difficult to get to, the traffic, parking, dropping off kids, going to work,” he said. “What we want to do is bring wellness to you. We want to be the next Uber for fitness.”
Each micro gym is equipped with a smart fitness screen, “a Peloton for communities,” McMath said, where residents can access recorded Pilates, HIIT, yoga, cycling and boot camp classes taught by Union instructors.
Stella residents receive three complimentary classes per week, with additional sessions available at competitive rates.
A Growing Network Across the City
The Union Fit Hub now operates five micro gyms across Atlanta. In addition to its flagship BeltLine location, the company has established a growing network inside residential and mixed-use communities, including Stella at Star Metals, The Juniper, The Upton, Society Atlanta, and Collective Westside.
The Union also provides wellness programming and on-site services at partner properties such as such as the Luminarium, with more locations planned as McMath continues activating underutilized spaces across the metro.
“There are a lot of spaces in Atlanta that are under-activated,” he said. “Our services can come in, bring fitness professionals, run classes, do one-on-one sessions, or just bring a good vibe, a healthy alternative to just going to the bar.”
West Midtown’s Rapid Growth and Big Investment Backdrop
The Union Fit Hub’s expansion comes at a moment of explosive growth and massive investment in West Midtown, a shift that significantly broadens the opportunity for wellness-focused businesses.
Take Star Metals District, one of West Midtown’s marquee developments: the overall project represents roughly $1.5 billion in mixed-use investment.
That kind of scale has helped transform West Midtown from former industrial and warehouse zones into a dense hub of luxury residences, office towers, retail, dining, and nightlife, populating the streets with more people who live, work and socialize nearby. McMath said that growth made West Midtown a natural fit for expansion.
“West Midtown is growing like crazy,” McMath said. “We knew this was an area hungry for wellness services and personal-training access.”
Looking Ahead to 2026
As the New Year approaches, McMath hopes Atlantans embrace a more localized, accessible approach to their health.
“For 2026, we want to make fitness something that happens in your front yard, your front door,” he said. “We want it to feel like part of your DNA.”
The Union Fit Hub’s original facility remains open at 828 Ralph McGill Blvd NE, Suite W4, Atlanta, GA 30306.