Beyoncé Knowles-Carter has once again taken the world by storm by not only announcing the release of her next album but also releasing her new haircare line “Cécred”. The brand has left a great impression on the public and left many to believe that Beyonce has brought back the idea of “real hairstylist”. In an era dominated by at-home stylists who often bypass the traditional hair-washing process, Beyoncé’s line has reintroduced the importance of professional care.
What sets Cécred apart is that they offer a range of products designed to cater to diverse hair textures and needs. From rich conditioners to fortifying protein treatments, the Foundation Collection comprises eight essential products that cleanse, condition, repair, and nourish hair, providing the foundation for individuals to express themselves confidently through their hair. Whether it’s straight, coily, virgin, color-treated, or chemically processed hair, Cecred’s meticulously developed solutions promise to deliver moisture, strength, and overall hair health.
Beyoncé’s commitment to philanthropy shines through the launch of Cécred. In collaboration with her philanthropic foundation, BeyGOOD, the brand has announced the Cécred x BeyGOOD Fund. This initiative aims to support and uplift the stylist community by offering scholarships and business grants. With an annual allocation of $500,000, the fund will provide financial aid to aspiring cosmetologists and salon owners in select cities known for their vibrant hairstyling scenes.
The Cécred x BeyGOOD Student Scholarship will award 25 scholarships worth $10,000 each to students enrolled in inclusive cosmetology schools across Atlanta, Chicago, Houston, Los Angeles, and New Jersey. Additionally, the Cécred x BeyGOOD Salon Business Grant will offer 25 grants of $10,000 each to qualifying salon owners, recognizing their impact on communities.
Cécred’s commitment to inclusivity and quality is even evident in its product development process. Extensive research, conducted by a team of stylists, trichologists, and scientists, has resulted in a range of hair solutions tailored to diverse textures and states. From straight to coily hair, and from virgin to chemically processed strands, Cécred’s products promise moisture, strength, and overall hair health.
With the deadline for round one grant applications swiftly approaching on March 20, 2024, aspiring stylists and salon owners are encouraged to take advantage of this chance to benefit from the Cécred x BeyGOOD Fund. Additionally, for those eager to experience Cécred products firsthand, the Foundation Collection is now available for purchase, starting at $20 on cecred.com.