On Saturday, December 20, families from across Atlanta gathered in the city’s West End for a large-scale holiday giveback led by Grammy-winning rapper Lil Baby and his nonprofit, The Jones Project, in partnership with the Lil Yachty Foundation.
Families received toys, bikes, and gift cards, along with winter essentials including coats donated by Canada Goose, more than 800 Tech Fleece sweatsuits provided by Nike, and hats supplied by Lids. Children moved between stations offering hot chocolate and candy bars and posed for photos with Santa. The Atlanta Hawks mascot, Harry the Hawk, alongside the Flight Team, also made special appearances, hosting merchandise stations and giveaways that added to the excitement. Food partners for the day included Sonic, Raising Cane’s, and Heinz.
The event took place at a West End production warehouse along Ralph David Abernathy Boulevard, which was transformed into a festive environment filled with music, food stations, and family-friendly activities.
Several families arrived hours before the event officially began, bundled up against temperatures that felt more like Minnesota than Atlanta. Diamond Jones, an Atlanta mother, said she and her children came early after learning from past events that lines can grow quickly. “My kids and just being able to get out and see faces, giving them a chance to see what it’s like to receive,” Jones said. “Normally we’re giving, so just to get out and see the many different things and the different stations,” Jones said. Her family received PlayStation controllers, a Nike Tech jacket, and gifts for all four of her children, including a bike for one of her daughters.
Another attendee, Chanel, a Westside Atlanta native, said she brought her two children to support Lil Baby and witness the impact of his community work firsthand. Her children received bikes, a four-wheeler toy, a Nerf gun, and winter accessories such as coats, scarves, and hats. She said the event created excitement for the holiday season while reinforcing a sense of connection between artists and the neighborhoods they come from. “They’re excited to come here and just support what he’s doing for the community,” she said.
The Jones Project, founded by Lil Baby, is a community-based nonprofit focused on empowering children and families in Atlanta’s historic West End by providing access to food, clothing, educational support, and safe spaces. The Lil Yachty Foundation centers its work on youth development, education, and mentorship, particularly in metro Atlanta and Southeast Georgia. Together, the organizations used the holiday giveback to reinforce a shared message of generosity, visibility, and support for families who need it most during the winter months.
Members of the Lil Yachty Foundation were on site throughout the afternoon, helping distribute items and interact with families as Lil Yachty moved through the crowd, greeting attendees. Reflecting on the day, he emphasized the importance of presence and participation during the holiday season. “It feels good giving back”.