On April 4, 2026 — a day Atlantans know simply as 404 Day — the city will lace up for something new. The 404 Run, a 4.04-mile community run rooted in Atlanta culture, is set to debut at Pittsburgh Yards, bringing together runners, walkers, and neighbors to celebrate movement, identity, and hometown pride.
Unlike traditional races built around standard distances, the 404 Run embraces what makes Atlanta different. The 4.04-mile course is a direct nod to the city’s iconic area code — a reminder that Atlanta has always moved to its own rhythm.
“This isn’t about speed or competition,” said Stacy Magee, race director and president of Efitphany Races & Events. “It’s about celebrating Atlanta through movement. The 404 represents who we are — our creativity, our grit, our pride — and this run gives the city a way to express that together.”
A Distance That Reflects the City
While most races stick to familiar formats, the 404 Run was intentionally designed to break away from the norm. The 4.04-mile distance serves as both a physical challenge and a cultural statement — one that reflects Atlanta’s individuality and refusal to be boxed in.
“We didn’t want to create another generic race,” Magee said. “Atlanta doesn’t move like anywhere else. So the distance shouldn’t either.”
Open to runners and walkers of all paces, the event emphasizes participation, shared experience, and community connection rather than finish times or podium placements.
Rooted in Community at Pittsburgh Yards
Hosting the race at Pittsburgh Yards underscores the event’s commitment to community. Known as a hub for innovation, culture, and economic development, the space represents the kind of forward-thinking Atlanta the 404 Run aims to celebrate.
After completing the course, participants will gather in the 404 Village, a post-run community space featuring local sponsors, wellness activations, music, and opportunities to connect with organizations doing work across the city.
Building a New Atlanta Tradition
With more than 650 people already registered, organizers say the early response reflects a growing desire for events that feel authentically Atlanta — experiences created by and for the city, not imported concepts.
A portion of proceeds from the run will support cancer research, and hundreds of participants have registered in honor of loved ones impacted by cancer, adding another layer of meaning to the event.
“This is about building something people can say they were part of from the very beginning,” Magee said. “This first year is the foundation. Years from now, we want people to look back and say, ‘I ran that first one.’”
Telling Atlanta’s Stories
As the Official Media Partner, The Atlanta Voice will help amplify the stories behind the 404 Run — from the runners and neighborhoods involved to the broader conversation around movement, wellness, and community in Atlanta.
Through race-week coverage, community spotlights, and editorial storytelling, the partnership will highlight how Atlanta continues to show up for itself.
Event Information
What: The 404 Run
When: April 4, 2026 (404 Day)
Distance: 4.04 miles
Where: Pittsburgh Yards, Atlanta
Registration: www.the404run.com
Instagram: @the404run
Registration is now open.
About Efitphany Races & Events
Efitphany Races & Events is an Atlanta-based experiential events company focused on creating purpose-driven, community-centered experiences. Through movement, the organization aims to bring people together, strengthen communities, and celebrate identity across the city.