A new Atlanta Falcons season brings a new batch of energy for the city’s football fans. With the 2024 regular season scheduled to begin on Sunday against the Pittsburgh Steelers, there will be high expectations for new quarterback Kirk Cousins, a veteran defense led by Pro Bowl safety Jessie Bates III, new head coach Raheem Morris, and his staff. There are high expectations for this team.
There are always high expectations for the fan experience at Mercedes-Benz Stadium, rated one of the National Football League’s best year after year. With all season tickets and club seats sold out for the 2024 season, according to Falcons personnel, the new additions to how people will enjoy the game begin in the new Gallagher Club and Lounge at Molly B’s and continue with a new menu and the latest releases in the Atlanta Falcons Sundays clothing collection.
On Wednesday, assorted members of the media and local content creators assembled inside the reimagined Gallagher Club and Lounge at Molly B’s where they tried the new menu. From fresh fruit platters, macarons, to mushroom pate’, grilled branzino, and milked braised pork, the dining options were versatile.
The Gallagher Club and Lounge at Molly B’s is part restaurant, part cool club with a killer view of the entire stadium.
“What we are trying to do is constantly diversify our product mix,” said Warren Purr, Falcons Vice President of Ticket Sales and Services. “What can we do to add to the fan experience?”
That question can be answered by the many dining options offered, including sushi that will be made fresh every game day.
“This is a well-rounded experience and there’s nothing else like this stadium in the country,” said Senior Executive Chef Matt Cooper at the end of the food presentation.
The space, which includes multiple couches, plenty of seating around the bar, and stadium seating in the section, will be split for use during the Falcons and college football season for some reason ticket holders and for Atlanta United and international soccer matches for others.
Those season ticket holders were the reason the new food and drink ideas were put in play, said AMB Sports + Entertainment Senior Vice President of Sales & Service Don Rovak.
“We continued to listen to our season ticket members and related to their feedback,” Rovak said during a brief presentation on Wednesday. “When we talk about this space it’s truly unique.”
What to wear
The Atlanta Falcons Sundays brand released three new pieces as part of the clothing line’s third installment. Along with a white rugby shirt with red, white, and black stripes across the chest, there is also a “Sundays” unisex baseball jersey, and a red “Sundays” crewneck sweatshirt.
The new looks are part of all the new energy surrounding the franchise at the moment, says Atlanta Falcons and Mercedes-Benz Stadium Director of Marketing Shannon Joyner.
“You can definitely feel a different energy in the marketplace,” said Joyner, who added that the goal of the collection was to combine fashion and sports.
“It’s a reflection of how much fashion and presentation matters in this city,” Joyner said. “Every game day for us is a Super Bowl in its own right.”