This holiday weekend the Atlanta BeltLine welcomes a new attraction called, “Illuminarium”.

This mind-blowing visual experience combines and amplifies techniques used in traditional motion picture production and virtual reality. It’s VR without the glasses! Illuminarium Experiences is a breakthrough global experiential entertainment company created by worldwide leaders in cinematic and interactive content. The attraction is scheduled to open to the general public Thursday, July 1.

To experience something like an African safari, it would normally take a day or two in travel, an updated passport and maybe a few vaccinations to prepare for it. Why do all of that when you can experience it right here in the middle of the city? The Illuminarium’s immersive venues will transport millions of visitors to places they only dream of experiencing by placing them “inside” the narrative.

The CEO of Illuminarium Experiences, Alan Greenberg, states that he chose Atlanta because he wanted to share this experience with his grandchildren. “Opening this here off the BeltLine will allow me to be with my family and also see how this experience will translate to other audiences in cities like Las Vegas and Miami,” Greenberg said.

The WILD: Safari Experience will introduce the first-of-its-kind Illuminarium experience through the beauty and splendor of Africa’s most exotic animals in their natural habitats. This experience will transport visitors to Africa through cinematic content shot by Radical Media who filmed these animals on location around South Africa, Botswana, Kenya and Tanzania. Visitors will be immersed in the authentic sounds and scenes all without leaving Atlanta’s BeltLine.

“In Illuminarium Experiences, we have created a global experiential brand that will produce unprecedented entertainment spectacles to transport consumers to many of the most coveted places and experiences on Earth, and beyond,” said Alan Greenberg. This new attraction will change the game and it’s right here in the heart of Atlanta. To learn more about the Illuminarium and to purchase tickets visit Illuminarium.com.

Photo by: Martel Sharpe/The Atlanta Voice

Dawn has ascended through the ranks at the The Atlanta Voice. Starting out as Sports Editor in 2017, Montgomery currently serves as the Chief Brand Officer. Montgomery earned a Bachelor's degree from Oglethorpe...

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