Regions Bank on Friday formally unveiled the company’s latest branch that is now open to the public as part of the bank’s long-term strategy to serve more customers and communities across metro Atlanta.

The Sugar Hill branch is the third Regions location to open in the Atlanta area since late last year, joining the North Decatur Square branch that opened in January and the Parkaire Landing branch in Marietta, which opened in December.

“The Sugar Hill branch combines personal service and modern technology in a way that represents the future of branch banking,” said Bill Linginfelter, Atlanta-area market executive for Regions Bank. “Our team is working every day to make banking easier, more convenient and more meaningful.

“Our bankers are focused on having deeper conversations with the people we serve to help them reach their financial goals,” Linginfelter added. “We’re also offering the latest technology so when a customer needs quick, efficient service early in the morning, in the evening, or even on Saturday or Sunday, this branch has what that customer needs.”

While the Sugar Hill branch is now open for business, Regions hosted a grand opening celebration on Saturday, Feb. 23 from 10:30 a.m. until 1:30 p.m. The branch team provided overviews of the location’s features and technology while offering various giveaways including a Regions green bicycle and a $500 Regions gift card.

“The grand opening was the perfect chance to experience Regions’ commitment to the latest in technology and the best in personal service,” Kimberly Cobb, manager of Regions’ Sugar Hill branch said. “We look forward to serving longtime customers, and welcoming new ones, at this modern, convenient location.”

The open design of the Sugar Hill branch at 5905 Suwanee Dam Road does not include a traditional teller line. Instead of waiting to be called to a counter, when people walk into the branch, they are greeted face-to-face by a local Regions banker.

In addition to helping people with general transactions, each banker at the Sugar Hill office can help customers with in-depth needs, such as planning budgets, analyzing financial options and creating a personalized roadmap designed to help people accomplish their financial objectives.

The branch also becomes part of a growing number of locations offering Regions Video Banking. In addition to standard ATM services, Video Banking ATMs allow customers to choose to connect with a Regions Video Banker via live, two-way video.

Along with processing most general transactions, Regions Video Bankers help customers with account maintenance and general inquiries during expanded hours. Regions Video Bankers will be available on weekdays from 8 a.m. – 9 p.m. ET. They are also available on Saturdays from 9 a.m. – 6 p.m., Sundays from noon – 6 p.m. and during most holidays.

The branch includes three Video Banking ATMs in the drive-through as well as a walk-up Video Banking ATM in the foyer. The foyer is accessible after-hours by scanning a debit or credit card with a magnetic stripe for entry. Even outside of Video Bankers’ expanded hours, the branch’s ATMs can always function as DepositSmart ATMs if the customer chooses.

In addition to dispensing cash and providing account information, DepositSmart ATMs can accept deposits of cash or checks at any time, day or night. They can also cash checks around the clock, providing another quick, convenient option for Regions customers.

In addition to Sugar Hill and other new branches, Regions’ Bethelview Plaza branch in Cumming is scheduled to open this spring. Three additional branch investments in Marietta and Suwanee are also planned for later in 2019 and 2020. Construction is expected to begin soon on the Marietta and Suwanee branches.

Regions continues to invest in online and mobile banking channels, but at the same time, branches are still the primary place where people prefer to open accounts and have in-depth discussions about personal financial goals,” said Sharon Hightower, consumer banking executive for Regions in Atlanta. “People tell us they still want a branch to address individual needs and to have someone local who can offer customized, face-to-face service. These branches place a premium on that type of service while also providing technology upgrades designed to better meet the needs of today’s customers.”

Regions Bank opened a new branch in Sugar Hill. (Photo: Regions Bank)
Regions Bank opened a new branch in Sugar Hill. (Photo: Regions Bank)

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