Movie theaters are one of the oldest forms of entertainment. Many Americans are drawn to television, so who wouldn’t want to see a huge screen with a brand new movie on it? While going to see the latest movie is exciting, it’s no secret, movie tickets alone are steadily increasing.
Kate Samuelson of TIME wrote in an article, “According to reports from the National Association of Theatre Owners (NATO), movie ticket prices went up by 3.96 percent — meaning the average ticket price for 2017 was $8.97, up from $8.65 in 2016 and $8.25 in 2015.” With higher ticket prices, movie-goers will be less inclined to purchase food from concession stands.
It has been a funny narrative that movie-goers will sometimes go through extensive measures to sneak food into theaters, at times because of the extravagant prices of snack food, and at other times because of the limited choice of food options.
As a movie-goer myself, I can admit that I have snuck my own bag of popcorn or two into a movie theater to save money. There have been stories told about some of the more bizarre foods to be snuck into theaters. There is even a wikiHow article to provide step by step instructions on how to sneak food into a theater!
Now that the secret is out, some movie theaters, such as Cinemark, are banning big bags in its theaters. Kate Gibson of CBS News wrote in an article, “Word of the policy prompted an outcry among some consumers, who clearly viewed the ban as an effort to curb customers from bringing their own popcorn and candy into theaters.”
One can clearly assume that, along with safety precautions, the ban was to protect the concession stand sales.
Bans, such as this one, will only cause movie-goers to find more secretive ways to sneak their own food into theaters. A better deal that might interest more sneaky food lovers would be to merge the two: movies and food!
Unlike the average movie theater, Movie Tavern is, “revolutionizing the way America experiences eating, drinking, and cinema,” according to the company’s official website.
The difference is the access to a plethora of food and beverage choices.
Upon entry into the establishment, patrons are enticed to order restaurant-style food to be delivered to their theater. The menu features a wide variety of selections to include entrees such as burgers, pizza, quesadillas and much more.
The Northlake Festival Movie Tavern, located in Tucker, GA, is one of the three establishments located in the state of Georgia.
As a member of the management team, Monique Wilborn is tasked with overseeing some of the daily operations at Movie Tavern. To the team, customer service is a top priority when it comes to the brand.
“Customer service means providing excellent service at all times to all guests,” Wilborn said.
Myles Boyd, a food runner for the establishment, said, “If the customer is not happy, I’m not happy.”
The highlight of the establishment would have to be the vast menu choices of food, alcoholic and non-alcoholic beverages.
“With the Movie Tavern brand, we sell food along with your movie so when you come in, you are greeted at the door by our box office person, then you’ll place your order at the concessions,” Wilborn said as she explained the unique experience customers receive once choosing Movie Tavern.
I cannot neglect to mention the best part of this theater: the ability to eat and watch a movie as if in the comfort of your own home. “A lot of people will want to sneak food into the theater an eat, but we have food here and it’s pretty tasty,” Wilborn said.
“Whether you’re looking to spend your date night, family night or girls’ night out here, you’ll get the premium, affordable experience you’re looking for,” according to Movie Tavern’s official website.