Krystal Restaurants LLC, the South’s original destination for fun flavors and authentic good times, is celebrating its Atlanta ties with an immersive restaurant takeover in partnership with Butter.ATL. Starting this week, Krystal is spotlighting the spirit, history, and traditions of Atlanta at its Northside Drive restaurant (626 14th Street NW, Atlanta, GA 30318).

“We are so proud to be headquartered in Atlanta and to share just a little bit of what we love about this city so much,” said Thomas Stager, President of Krystal Restaurants LLC. “Partnering with Butter has allowed us to showcase that pride in a way that only a first-tier agency like Butter can bring to life. This collaboration has allowed us to tell our story in a way that we know generations of Krystal lovers will appreciate.”

Though born in Chattanooga, Krystal has called Atlanta home for the past several years, and it’s chosen Butter.ATL to help bring to life what it means to live in, be inspired by and love the many facets of the ATL.

“Culture is Atlanta’s number one export and Butter drives the culture forward by putting a spotlight on the cultural mecca that Atlanta is – all things cool, current, and authentic in a city that has tremendous hometown pride. Krystal has occupied its own unique space in southern food culture for decades and we couldn’t be more proud of our partnership with this legacy brand. We look forward to the role the new Krystal x Butter restaurant will play in telling Atlanta’s story,” added Brandon Butler, Executive Director for Butter.ATL.

Photo By: Itoro N. Umontuen/The Atlanta Voice