What began as the creation of a small publication to provide advertising space for hair product manufacturer Kimberly M. Chapman, has blossomed exponentially into an internationally-influential fashion-forward platform Sheen magazine, a publication that has helped to raise the consciousness and beauty standards of its vast readership of color.

This weekend April 27-29, the magazine’s annual Kimmie Awards returns to Atlanta at the Marriott Marquis downtown.  The event, themed  “Dream in Color:  Celebrating Ingenuity in Living Color,” has been touted as the “fashion event of the year” and, based upon this sampling, supporters expect their prediction to come to fruition.

Chapman, an entrepreneur who has manufactured beauty products for over 30 years, revealed later that she wanted to use Sheen mag help to initiate a paradigm shift in the belief systems of people of color about themselves and their collective potential power to enact change.

“Sheen is worldwide now and we teach people to change their mindset and stop believing the lies about themselves. Because we’ve been keeping the same mindset, and many don’t care to change,” Chapman said. “So we decided that we’re going to make that change. And when we make that change, then they’ll make that change. And I wanted Sheen magazine to teach us that we’re worthy because we’ve been oppressed for so long and told that we’re unworthy and that our features are not the best.”

The Kimmie Awards will kick off on Friday, April 27, with with the 9th annual Dream in Color Fashion Showcase to benefit the Chapman Foundation Inc. followed by the Red Party comedy show and live concert). Sheen’s editor-in-chief Sammi Haynes said the weekend is about being free to celebrate ourselves.

“It is to celebrate people of color and to bring awareness to what we do in the community, the region, the nation and the world. There are not many platforms for people of color are given to celebrate everything that we do,” he said. “So as the ultimate beauty guide — sheen stands for ‘shine’ — we feel it is our purpose, our calling to celebrate women of color. It is to celebrate celebrities and tastemakers and influencers and even community leaders who are doing extraordinary things.”

The weekend’s finale, the “Ultimate Beauty Celebration of the Year” will be punctuated by breakout sessions, concerts, panel discussions, vendor booths, fashion show, inspirational brunch, blogger lounge, VIP private reception, Black Tie Gala, city influencers and celebrity guests, including Destiny’s Child founder Mathew Knowles, Quad-Webb Lanceford, actress Keesha Sharp, Empire’s Serayah, Dianna “Coach D” Williams, Kway, Rotimi of “Power” fame, AJ Crimon, Deborah Jo Winans, Janell Stephens, Razor Chic and others.

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