Yum Brands’ KFC plans to test plant-based chicken nuggets and boneless wings Tuesday at one of its restaurants in Atlanta. Depending on customer feedback, the chain could expand the test to other markets.

Atlantans will be the first to get a taste of KFC’s new “Beyond Fried Chicken” as part of an exclusive, one restaurant test on Aug. 27 at the Cobb Parkway restaurant near SunTrust Park in Atlanta (2637 Cobb Pkwy South East, Smyrna, Ga.).

Beyond Fried Chicken is available in nuggets with choice of favorite dipping sauce, like KFC’s signature Finger-Lickin’ Good sauce, or boneless wings tossed in one of three delicious sauce options: Nashville Hot, Buffalo or Honey BBQ.

Those who want to be among the first to try the new plant-based Beyond Fried Chicken are invited to stop by the Cobb Parkway restaurant for a complimentary sample of Beyond Fried Chicken from 10:30 a.m. to 6:30 p.m. on Aug. 27 (with purchase of any KFC menu item, while supplies last).

KFC guests who want to make it a meal can pick from several Colonel-approved Beyond Fried Chicken options:

  • Nuggets available in six or 12-piece combo meals (which include a side and medium drink) for $6.49 and $8.49, or four-piece à la carte for $1.99.
  • Boneless wings available in six- or 12-piece options for $6 and $12 (tax extra).

California-based startup Beyond Meat said it developed the new product specifically for KFC. It’s made with wheat protein coated in a proprietary breading.

Beyond Meat also sells plant-based burgers, sausages and meat crumbles at grocery stores and some fast-food chains like Carl’s Jr. and Del Taco. Frozen plant-based chicken strips were the first product Beyond Meat sold, starting in 2012. But the company pulled them off the market earlier this year because it wanted to improve the recipe.

Restaurants are responding to a surge in consumer demand for plant-based meats as people seek healthier, more sustainable food. U.S. sales of meat substitutes are expected to jump 78 percent to $2.5 billion between 2018 and 2023, according to Euromonitor.

Beyond Meat already has some serious competition in the plant-based chicken market. Tyson Foods, one of the world’s largest meat producers, recently announced plans to sell nuggets made from pea protein. Chicken producer Perdue Farms is also making nuggets, tenders and patties from a blend of chicken and vegetables.

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