Founded in 1992 by four neighborhood friends from Queens, New York trying to make quick cash by selling tie-top hats to their friends and family, FUBU quickly grew from a shoestring budget of $40 into a $6 billion fashion empire. In 2017, FUBU celebrated the brand’s 25th anniversary with a capsule collection of classics with plans to introduce larger collections and more collaborations in the near future.
ONE Musicfest, the Southeast’s premier urban progressive music and arts festival – has announced a collaboration with the iconic sportswear brand FUBU to create a limited edition of merchandise for the 10th annual festival taking place Sept. 7-8 at Centennial Olympic Park in Atlanta. The “ONE Musicfest x For Us By Us” partnership will consist of t-shirts and hats and will be available to purchase during the festival. The deal reflects OMF’s philosophy of economic empowerment and cultural pride – key elements that have long set the event apart from other music celebrations.
“ONE Musicfest has always been about bringing the best of urban culture together,” says Jason Carter, founder of ONE Musicfest. “FUBU is a staple of our culture and represents everything we believe in – excellence, innovation, and authenticity. Like FUBU, ONE Musicfest was created for the consumer by the consumer. We’re honored to work with them for this year’s milestone festival.”
Hailed as one of the nation’s “Can’t-Miss Festivals,” ONE Musicfest returns for its tenth year on Saturday, September 7 and Sunday, September 8 with an unforgettable lineup of performances including Gucci Mane, Rae Sremmurd, Tory Lanez, Rick Ross, DMX, Wu-Tang Clan, Three 6 Mafia, Teyana Taylor, Raphael Saadiq, KP The Great featuring Pharrell Williams and Usher, Florida All-Stars featuring Uncle Luke, T-Pain, Trina, Trick Daddy and more.
“When we started the FUBU brand 27 years ago, our immediate goal was to fill a need and represent urban culture in the apparel industry,” says FUBU founder and CEO, Daymond John. “We saw people that looked like us spend money on brands that did not care to understand the nuances of our culture. ‘For Us, By Us’ was about the empowerment and celebration of Urban culture. Therefore, and in that same spirit, it is only right that we partner with ONE MusicFest, whose goal is also to create spaces for the most amazing people on this planet to be recognized.”