Monday morning, Fair Count, a non-profit organization founded by Stacey Abrams, announced a partnership with Comcast NBCUniversal as they produce two campaigns. The first ad, “Piece of the Pie”, began airing via Comcast NBCUniversal’s Public Service Announcement (PSA) time Sunday morning. It will be followed by another ad, called “Sisters for the Census,” that will run through the end of the census response period on August 15th.
“Comcast is a trusted voice in households across the nation, and we are grateful to them for allowing us to utilize this platform,” said Dr. Jeanine Abrams McLean, Vice President of Fair Count. “This partnership will allow us to reach people across the country — from urban to rural communities — letting them know how participation in the 2020 Census will benefit their families, friends, and communities for the next ten years.”
Past surveys have shown that Latinos, African Americans, non-English speakers, non-traditional families, and those with informal living arrangements are the groups traditionally hardest to count. Poor policy-making decisions, equal employment opportunities, and the alleviation of poverty within the aforementioned groups are the results of miscounting communities and individuals. However, in the wake of the coronavirus outbreak, effective communication regarding the Census has reached a critical touchpoint.
“As we embark on the first digital census, Comcast is proud to extend our platform and support the outreach efforts of Fair Count, an organization that shares our commitment to encouraging census participation across hard to count communities, particularly communities of color,” said Dalila Wilson-Scott, Senior Vice President for Community Investment at Comcast Corporation and President of the Comcast NBCUniversal Foundation.