Monday morning, the Biden Campaign announced it is pushing its paid media offensive into the key battleground expansion states Georgia and Iowa, growing the campaign’s robust advertising program to span a total of 12 critical states between now and Election Day. This ad buy represents the broad and diverse map that paves multiple paths for Joe Biden to reach 270 electoral votes.

The campaign is debuting new ads in Georgia on television and digital featuring its “Shop Talk” series, a national program that facilitates roundtable discussions on the challenges impacting Black men in America and will be geared towards African American voters in Georgia. The 30-second and 60-second spots feature a group of African American men discussing criminal justice issues facing their communities, families, and themselves.

“Black men are concerned about their children. They’re concerned about their economic status. They’re concerned about the next generation in terms of education, in terms of their interaction with police,” said Rep. Cedric Richmond (D-La.), co-chairman of the Biden campaign.

As the final push toward Election Day commences, many political experts have said work remains to capture support among key groups of African-Americans including Black men and progressive voters. Biden has detailed plans to address issues facing Black Americans, vowing to address institutional racism in his first 100 days in office. It’s a sharp contrast to President Donald Trump, who has made little effort to unite the country and leaned heavily on “law and order” rhetoric.

In 2016, 14% of Black men voted for President Donald Trump, according to Pew Research. The study also revealed nonvoters were more likely to be younger, less educated, less affluent, and nonwhite. And nonvoters typically leaned liberal.

Democratic presidential candidate and former Vice President Joe Biden speaks about climate change and wildfires affecting western states, Monday, Sept. 14, 2020, in Wilmington, Del. (AP Photo/Patrick Semansky)

Itoro Umontuen currently serves as Managing Editor of The Atlanta Voice. Upon his arrival to the historic publication, he served as their Director of Photography. As a mixed-media journalist, Umontuen...

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