The battle for the United States Senate, and control of both sides of Pennsylvania Avenue, are on the line in the twin runoff races in Georgia. As Democrats Jon Ossoff and Reverend Raphael G. Warnock seek to unseat Republican incumbents Kelly Loeffler and David Perdue. Total spending on advertising has now surpassed $300 million.
Republican political action committees have spent $104 million on commercials. The Senate Leadership Fund has spent $42.7 million. Kelly Loeffler’s campaign has spent $41.8 million on advertising. Senator Perdue has spent $32 million on advertising.
Meanwhile, Democrat Jon Ossoff is in the ad lead. His campaign has dropped $44 million on ads (primarily across TV and radio) from Nov. 3 through Jan. 5, according to a report by Adage. Reverend Warnock’s campaign has spent $39.5 million on ads. These totals don’t include what the candidates have spent before Nov. 3. (The final number also excludes campaign outlays, including direct mail, campaign staffer salaries, etc.)
Not surprisingly, more than half of the spending has taken place in Atlanta. 56.1% of the ad spending has been targeted in Georgia’s largest city, with approximately $152.7 million dollars. Next is Savannah, as the campaigns have spent $28.2 million in Chatham County.
ABC Atlanta affiliate WSB, has received $50.5 million so far, according to the report.
“I’m not overstating it. That is the turning point we are potentially at right now,” Perdue added with the sound of gunfire in the distance. “If they get our two seats, it’ll be 50-50. And what that means is the tiebreak will be the vice president. And so they’ll have the majority.”
This weekend, Vice President Mike Pence will campaign for the Republicans in Savannah this Friday and President Trump will campaign in Georgia on Saturday.