Cam Reddish, star swingman of the Atlanta Hawks has announced along with State Farm and Goodr, that he will create an Atlanta-based social impact startup leveraging technology to reduce food waste and end hunger, to expand the Snack Pack Program. This initiative is designed to help fill the food insecurity gap by ensuring that children have access to food and snacks that are either already prepared or easy to make.
“We are happy to partner with Cam Reddish and State Farm to expand the Snack Pack program and service more students in the Metro Atlanta area,” said Andrea Carter, Hawks Vice President of Corporate Social Responsibility. “Being able to supply children with nourishment as they continue to learn virtually is what being True to Atlanta and true to our community is all about.”
According to a press release, 1,200 snack packs will be distributed weekly to 600 students at different sites within the various school systems throughout the initiative. Each pack provides three meals, five snacks, and three beverages. Some of the snacks in the pack include Smoothies, fruit snacks, apple sauce, fruit, sandwiches, cookies, and more.
“Knowing how many students depended on school meals for daily nourishment prior to the pandemic immediately made me want to get involved with the Snack Pack program,” said Reddish. “The kids have gone through so many changes, and I can only imagine how much of a struggle it has been to adjust over this past year. Expanding this program will hopefully continue to provide much-needed support and bring back a sense of normalcy into their lives while helping them stay focused on their schoolwork. I’m honored to champion such an important project for the Atlanta community.”
“Making a positive difference in communities where we live and work is fundamental to State Farm,” said State Farm Corporate Responsibility Manager, Tanya James. “We are thankful for another opportunity to partner with the Hawks and Cam Reddish, in providing snacks to more children in Metro Atlanta.”
Throughout the ongoing pandemic, the Hawks and State Farm have remained steadfast to their commitment to strengthen the neighborhoods that we live and work in. Last year, along with Goodr, the Hawks and State Farm hosted 10 pop-up grocery stores to combat food insecurity across Metro Atlanta. This initiative supplied more than 220,000 meals to the most vulnerable populations: senior citizens and low-income students who rely on subsidized school meals for daily nourishment.