On Saturday, October 19 from 1-4 p.m., Ben & Jerry’s Scoop Shop of Inman Park, Advancement Project National Office, and New Georgia Project will host a unique event to register voters and educate Atlanta residents around mass incarceration.
“We must educate and empower Georgia communities to take action on racial justice issues like voting rights and discriminatory policing,” said Nse Ufot, executive director of the New Georgia Project. “This event showcases how community organizations, national non-profits and socially responsible companies like Ben & Jerry’s are partnering to ensure communities of color make their voices heard on critical issues.”
The ice cream partnership has already aided work with local grassroots organizations across the country. In Miami, Florida, Ben & Jerry’s worked with Advancement Project National Office’s partner Power U Center for Social Change in calling on the school board to prioritize funding for mental health and counselors, instead of more school police officers.
The collaboration has also touched work in St. Louis, Missouri where Ben & Jerry’s teamed up to support the #CloseTheWorkhouse campaign to shut down an inhumane jail and advocate against wealth-based pre-trial detention. In both cities, Ben & Jerry’s deployed its Scoop Truck to generate conversations, listen and give away ice cream. It’s a tactic that has proven effective in growing social movements.
On Oct. 19, New Georgia Project and Advancement Project National Office will continue its longstanding voting rights partnership.
Proceeds from Justice ReMix’d will support Advancement Project National Office’s Free & Safe Campaign, a national campaign aimed at dismantling the school-to-prison pipeline, ending mass incarceration and discriminatory policing, and attacking systemic racism.
Ice cream lovers can support the cause by buying pints of Justice ReMix’d at grocery stores and Ben & Jerry’s Scoop Shops nationwide, but the brand will also be taking a grassroots approach by “deploying its Scoop Truck in various states to spark conversations, activate community members, and give away ice cream.”
Over the summer, the truck already stopped in St. Louis and Miami, giving out thousands of scoops and supporting local organizations like the Close the Workhouse Coalition and the Power U Center for Social Change.
If you want to learn more, you can start by heading over to Ben & Jerry’s website.