This Thursday, the Atlanta Super Bowl Host Committee will host a media event on Thursday, June 28, at 10:30 a.m. at the John Lewis Hero Mural (219 Auburn Avenue) in downtown Atlanta, announcing the details of its community engagement initiative, “Legacy 53.”
The service initiative reflects the host committee’s commitment to creating a lasting legacy with Super Bowl 53 for the City of Atlanta. Legacy 53’s end goal is to impact and embolden both the hearts and minds of Atlanta’s citizens and neighborhoods, a statement from the committee read.
“All of us at the Atlanta Super Bowl Host Committee are proud of Legacy 53 and our mission to leave a positive impact on our community,” said Brett Daniels, the chief operating officer of the Atlanta Super Bowl Host Committee. “By addressing important community issues, Legacy 53 is evidence that Super Bowl LIII is more than just a game for Atlanta.”
In addition, the Atlanta Super Bowl Host Committee has secured partnerships including WonderRoot, the Center for Civil and Human Rights and The Arthur M. Blank Family Foundation. Their collective aim is to connect deeply with communities and inspire constructive dialogue surrounding social issues.
Legacy 53 is built on five pillars: business connection; a capital improvement project; civil rights and social justice; sustainability; and, youth engagement. Each of the pillars is led by committees comprised of influential local leaders and experts; they also include programs with partner organizations throughout Metro Atlanta.
The Atlanta Super Bowl Host Committee has extended the NFL’s supplier diversity program to the Metro Atlanta area, the release also revealed.
The Super Bowl LIII Business Connect program identified and connected qualified, local minority-, woman-, veteran- or LGBT-owned businesses to the NFL and its vendors, in order to compete for contracting opportunities surrounding Super Bowl LIII.
This program also provides networking, educational and other business development resources to prepare local participating companies for future contract opportunities. The mission is to bring event production dollars to Atlanta while elevating diverse locally owned businesses. More than 200 local businesses have been selected to participate in the program.