The Atlanta Hawks lived up to their slogan, “True to Atlanta” as they set up a gift-giving program in Cobb County. In association with State Farm, both organizations set up the Good Neighbor Club, which set up shop at the Wild Hose Creek Park in Powder Springs, 10 miles away from the City of Atlanta. Families were allowed to pre-register beforehand, and in a socially distant fashion, kids received gifts on their wish lists. Also, each child received a Hawks and State Farm co-branded mask, scarf, beanie, puzzle, hand sanitizer pack, and a $50 Walmart gift card.
“We are excited to partner with State Farm to bring a Good Neighbor Club and brand-new basketball court to Cobb County during this unique holiday season,” said Andrea Carter, Hawks Vice President of Corporate Social Responsibility. “Being able to celebrate these new offerings in a safe way, in consideration of the ongoing pandemic, was our focus. With the help of State Farm and Cobb County, we were able to continue our holiday tradition of giving back to the community through this event.”
“Creating smiles and inspiring young minds to dream bigger dreams is what this is all about,” said DeWayne Griffin, State Farm Enterprise Technology Executive. “This is why we are excited to once again partner with the Atlanta Hawks to unveil our fifth Good Neighbor Club.”
According to a press release, the new Hawks and State Farm co-branded basketball court located at Wild Horse Creek Park is the 28th court built by the Atlanta Hawks Foundation since the beginning of this initiative in 2015 and was physically delivered by UPS, the Official Logistics Partner of the Atlanta Hawks. The State Farm Good Neighbor Club located inside of the recreation center is the fifth room renovation since the beginning of this initiative in partnership with State Farm in 2019, and the first in Cobb County.
“Partnering with the Atlanta Hawks and State Farm has been an amazing and rewarding journey. Through this initiative, the Ron Anderson Recreation Center and Wildhorse Creek Park received a renovated game room and a new outdoor basketball court,” said Mario Henson, Cobb County PARKS Division Manager. “However, the biggest reward was being able to engage the community through the Holiday Giving Pop-Up. This event was a true representation of what working with partners who share the same vision as the Cobb PARKS Department to “create memories” looks like.”
Wild Horse Creek Park and Ron Anderson Recreation Center are open and allowing only socially distanced activities within their facilities. At future activities, temperature checks will be required to enter the facility, and masks are encouraged.