History was made on July 9 as Atlanta native Tori Miller became the first woman to hold the title of General Manager of an NBA G League team. The College Park SkyHawks, the G League affiliate of the Atlanta Hawks, promoted Miller after serving one year as the assistant general manager during the SkyHawks 2019 inaugural season.
“Our mission when we first came was to grow and make those inroads in the community and I think we were able to do that with the outreach we did this season,” Miller explained. “Being an Atlanta native, seeing the city of College Park and the evolution it has gone through since I was a young girl to where it is now, in terms of being a place where business is booming. With Hartsfield and the airport and all the business that it brings as well, we’re looking to add to the thriving culture that’s coming out of College Park.”
Miller’s first season with the SkyHawks was nothing short of a success. With the team being an expansion, they were tasked with building the roster through the expansion draft, open tryouts, and the G League draft.
All while promoting the new brand to the city of Atlanta and College Park. With the help of local influencers and consistent marketing, the SkyHawks were met with a consistent turnout that brought energy and excitement to the GateWay Center Arena.
“Having 2 Chainz, our owner, at over 90 percent of our games, that’s something you can’t get at any G League arena. I mean, we had Monica come to a game. It’s just an exciting time,” Miller exclaimed. “The city of Atlanta is home to many entertainers and we want to continue to grow our fan base and keep putting our name out there and educate people on what the G League is and continue to grow in year two.”
Tori Miller began her journey with the franchise in 2017 when she served as the manager of Basketball Operations for the Erie BayHawks, but she is no newbie to the game of hoops.
Since being in college at the University of Miami in 2009, Miller has held internships with sports agencies, the American Basketball Association, and the Phoenix Suns. Her road to being a trailblazer for women and minorities in sports has been a long a successful one and her story is nowhere near finished.
“I want to be a star in my role here and be the best GM that I can be for the College Park SkyHawks and continue to grow the organization, our players, and our staff…As my career evolves, my ultimate goal is to be a GM of an NBA team one day,” Miller said. “Whether that happens five years from now, ten years from now, I’m just taking it day by day and learning as much as I can as I continue on my journey.”