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<p>A sales person pulls out an iPhone 5s for a customer during the opening day of sales of the iPhone 5s and iPhone 5C, in Hialeah, Fla. AP photo. </p>

A sales person pulls out an iPhone 5s for a customer during the opening day of sales of the iPhone 5s and iPhone 5C, in Hialeah, Fla. AP photo.

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Gift Guide: Navigating maze of phone, plan choices

So you're ready to buy a new smartphone for your loved one. Which do you choose?