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Hip Hop Leaders Form Partnership with NNPA

By Jimmie Davis, Jr. Special to the NNPA from the Miami Times | 5/9/2014, noon
Upcoming hip-hop artists may find it challenging to get a DJ to play their songs or a mainstream media critic ...
NNPA Chairman Cloves Campbell and the legendary DJ Scratch.

MIAMI BEACH, Fla. – Upcoming hip-hop artists may find it challenging to get a DJ to play their songs or a mainstream media critic to review their music, but if they belong to Core DJs World Wide, they have nothing to worry about.

Last week, leaders of the group representing, representing more than 500 of the nation’s most influential DJs, met with National Newspaper Publishers Association Chairman Cloves Campbell and a partnership was established that will give them access to approximately 200 Black newspapers. In turn, NNPA will have a strong connection with a new generation of readers.

 “We want to merge the hip hop community with the Black media,” Tony Neal, CEO and founder of Core DJs World Wide said in an exclusive interview with the Miami Times. “Now we have two well-defined voices reaching the people.”

Core DJs World Wide instructs young executives on how to polish their talent and business skills. That was done during a 3-day that ended Monday at the Sheraton Four Points Hotel  on South Beach amid celebrating the group’s 10-year anniversary.

A third – and perhaps most important – factor was Jineea Butler, president of Hip Hop Union. She was responsible for forming the union between Hip Hop Union, Core DJs World Wide and the NNPA.

“There was no type of conversation taking place between the Black Press and the hip hop community,” Butler said. “We have to support one another.”

In addition to creating the unique alliance, Butler is a columnist for the NNPA News Service, reaching nearly 19 million readers.

Whether you’re a DJ, singer, rapper or model – Core DJs is the team to belong to, because as the premier coalition of DJs, they have the inside track on the goings and comings of the industry.

Getting air play is the number one concern for rappers and R&B singers, and Neal has made this course of action relatively simple for his members. Throughout the conference, artists had opportunities to network and establish a rapport with DJ’s and producers.

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Jineea Butler brought Black Press and Hip Hop community together.

Once the DJ’s listens to the music – the artist’s stands a better a chance of getting their music played in clubs and on the radio.

“I’m trying to push my entertainment career to the next level,” said Rapper Pedro “Bizz” Juan Julio, who travelled from Topeka, Kansas to attend the conference. “I want to sign with a label, so I can feed my family.” His debut CD is entitled “Count Me In”.

These days it takes more than charisma to get noticed by a DJ. Musicians have to promote their strengths through establishing what’s called a “brand.”

“Your brand is your image,” Bizz said. “It’s who you are.”

R&B singer and songwriter Sincere Grant, based in Tulsa, Oklahoma performed his hot new single “Red Carpet Ready.” He has a very delightful CD that’s going to catch the eyes of a major record label. Don’t be surprised, because has a very productive future in the entertainment field.

There was also a “Wrap” Session moderated by George E. Curry, editor of the NNPA News Service and BlackPressUSA.com .