Blimpie® Commemorates 50th Anniversary with 50-cent Subs on April 4
3/25/2014, 1:57 p.m.
Fifty years ago, three high school friends in Hoboken, N.J., set out to create the greatest sub sandwich on the planet. They called it a Blimpie as they thought their newly created sub sandwich resembled a blimp. A half century later, that sub has become beloved by millions and the brand has grown to hundreds of locations around the globe.
To celebrate Blimpie’s 50th anniversary on April 4, stores nationwide will be selling their regular-sized Blimpie Best® sub for just 50 cents that day to the first 200 customers in each location.
“We’re thrilled to celebrate our 50th birthday with America and want everyone to enjoy a 50 cent Blimpie Best sub as our thank you to our loyal customers who helped us grow this sub chain,” VP of marketing Steve Evans said. “So many of our customers grew up with Blimpie and now their children love us too. It’s a brand that serves an amazing product, which allows us to both be timeless and evolve and grow with our guests.”
While April 4, will offer 50 cent regular-sized Blimpie Best subs to the first 200 customers that enter each store, the brand will be celebrating this milestone all year long. From May 5 through June 29, Blimpie will offer a contest that will send one lucky winner and a guest on a trip to the 50th state (Hawaii) along with other great prizes including free tablets, free subs for a year and $50 Blimpie gift cards. (See contest official rules.)
Later in the year, Blimpie plans to launch the Hoboken Hoagie, a new sub that will be introduced to guests as a way to pay homage to the birthplace of the Blimpie sub and brand.