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Why You Need Social Media

By Reshonda Billingsley Special to the NNPA from the Houston Defender | 2/7/2014, 10:06 a.m.
Do you have an account on social media? If not, you’re part of the rapidly declining 44 percent of Americans ...
Of the 44 percent of Americans who have yet to get on social media, in the rapidly changing society, many may have no choice but to get on board or get left behind.

Among smartphone owners age 18-44, making phone calls accounts for only 16 percent of the total time spent with their devices, whereas the remaining 84 percent of time is spent texting and interacting with email and social networks.

Of the 44 percent of Americans who have yet to get on social media, in the rapidly changing society, many may have no choice but to get on board or get left behind.

Washington says despite the enormity of social media, it’s actually doable if a person looks at the smaller picture.

“If they look at social media as a tool to connect with people versus technology, most people will do fine,” she said. “You’re going on to build mass relationships. So, the same thing that works in person, works on line.”

Washington says figure out ways to be of assistance or provide valuable information first, and people will line up to help you. And when trying to determine which social network to use, figure out your measurable goals.

“People have to start off with figuring what their actual goals are,” Washington said. “So if they’re looking to find a job, they might use a different social network than if they’re looking to get more people into a nonprofit. Once they figure out their measurable goals, they should research the top three to see which ones best fit.”