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Hip-hop health, a 'party with a purpose'

By Stephanie Smith CNN | 9/29/2013, 12:35 p.m.
The classroom walls tremble as a room full of 8-year-olds bob heads, shrug shoulders and wriggle around in sync with the thud of the bass. Photo courtesy of Hip Hop Public Health.

NEW YORK (CNN) -- The classroom walls tremble as a room full of 8-year-olds bob heads, shrug shoulders and wriggle around in sync with the thud of the bass.

An emcee runs up to the front of the room and yells "hip," to which the children respond, "hop." And with that, the "party" has begun.

This is obviously not a typical class. It is more like what one organizer calls, "a party with a purpose": a program called Hip Hop Public Health, which uses music as a vehicle to communicate health messages to children.

"Music is an extremely powerful medium," said Dr. Olajide Williams, founder of the program. "Great poets have described music as being the bridge between heaven and Earth, but I see music as the bridge between health education and the streets."

For nearly a decade, Hip Hop Public Health has taken public health messages -- which, let's face it, can sound boring if you're a kid (or an adult, for that matter) -- and transformed them using clever rap lyrics and infectious beats.

When Williams -- whose day job is chief of staff in the Department of Neurology at NY-Presbyterian/Columbia Medical Center -- had the idea of fusing hip-hop and public health, his next thought was that he needed serious help.

"I'm really hopeless," he said, laughing. "I'm a neurologist; I'm not a rapper."

Williams needed a partner, someone with hip-hop credibility, which he knew was essential to get through to inner city children.

After a relentless pursuit, Williams scored a major coup when legendary rapper Doug E. Fresh (also known as the "Human Beat Box") agreed to work with him.

Their first project, in 2005, was presented at 10 schools in Harlem, teaching children how to recognize a stroke.

The main instrument of the interventions was a video populated by colorful animated characters doing a dance called "The Stroke."

The song's catchy refrain is, "If he don't sound right, then he's doing the stroke. Sway when he walks, then he's doing the stroke. Slur when he talks, then he's doing the stroke." It then urges the children to "call 911" if they recognize those symptoms.

After several months, the pilot program seemed to be working, according to Williams.

Not only were kids excited -- yes, excited -- to learn about stroke, they tended to share the messages they learned with family members at home.

In addition, there are several stories of children saving family members in the grips of a brain attack. One child recognized that his grandmother was having a stroke and called 911, saving her life.

"That's the power of children, the potential role that children can play within the public health chain of survival," Williams said. "That (story) has always stayed with me, and that's one of the things that really keeps me going."

With the stroke program, Williams realized he had tripped over a powerful communication model that could work for a whole host of diseases and conditions.

So, he deepened his bench, adding rappers like Easy A.D., a former member of the Cold Crush Brothers; Chuck D of Public Enemy; and D.M.C., of Run D.M.C., to his roster.