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Company parts ways with PR exec after AIDS in Africa tweet

By Brian Stelter CNN | 12/21/2013, 6:30 p.m.
Justine Sacco tweet about AIDS and Africa.

The statement led many to believe that Sacco would be reprimanded or even terminated when she landed in South Africa.

Parody accounts started to appear on Twitter and Facebook that portrayed Sacco as a mean, bitter person. On Friday evening a Twitter hashtag, #HasJustineLandedYet, became a running commentary about Sacco; some people observed that she'd have to put her crisis communications expertise to the test to save her own career.

Meanwhile, other Twitter users started scoping out Sacco's past messages and flagged other questionable comments she'd made before, like this one: "I can't be fired for things I say while intoxicated right?"

All of those messages disappeared, though, early on Saturday, when someone --- presumably Sacco --- deleted her Twitter account. IAC had no immediate comment about how or why her account was removed.

Some good does seem to have come out of the incident, at least.

Advocates for AIDS relief set up websites to encourage donations; one of the sites read, "The AIDS epidemic is bigger than a tweet from a person in PR. If we want real change, we need to think beyond Justine. Let's turn that anger into something tangible."

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